How to Run a Successful Email Campaign in WordPress?
Are you tired of sending emails but not getting enough sales leads? Applying every marketing strategy from the book but still no luck?
It’s never too late to start over, and I’ve got the secret sauce for you! Just follow these five basic WordPress email marketing hacks to get results faster than you can say “Spam”.
Email marketing is one of the most cost-effective and successful methods with the highest return. It allows you to create personalized and customized experiences for your customer base while increasing user engagement. Anyone using email marketing can improve their brand exposure by acquiring leads, new consumers, and even returning customers.
Wondering if your email campaign is going to be successful or not? As you want a piece of that pie of success in email marketing, you should know that around 269 billion emails are exchanged every single day. So, there is always continuous pressure from this increasing competition. That’s why you need to learn these basic email campaign hacks so that you can connect with your ideal customers and maintain their engagement.
By the time you’re done reading this post, you’ll be an expert at hacking email campaigns and know how to run a successful email campaign in WordPress, which will give you more exposure, interaction, leads, and sales.
Now, let’s see the value the article provides:
- Few Words on Email Marketing Campaign
- Insights of Email Marketing Campaign
- Why is WordPress a Great Platform for Email Campaign?
- 5 Quick Steps to Follow To Run a Successful Email Campaign in WordPress
- Bonus Tips For Beginners
- WordPress Plugins for Email Marketing Campaign
- Final Thoughts
Few Words on Email Marketing Campaign
An email marketing campaign is when a business sends an email to its customers or potential leads, who are interested in its products or services. The goal is to get people to take action, like connecting with the business or buying something.
One of the significant benefits of email marketing is that people still use email widely. In fact, a study showed that 90% of grown-ups and 74% of teenagers still use email regularly. This makes email a great way for businesses to connect with their customers and increase sales.
Before starting an email marketing campaign, planning ahead of time or doing some prep work is essential. This way, the business will have a better chance of success when they finally send their first email.
Insights of Email Marketing Campaign
- 4 billion people use email daily, and this is expected to grow to 4.48 billion by 2024. (Statista)
- The click-to-open rate of marketing emails worldwide was about 14% in 2020. (Statista)
- 33% of marketers send emails once a week, and 26% send emails multiple times per month (HubSpot)
- In 2020, a survey found that 46% of people who use mobile devices preferred email for business communication. (Statista)
Why is WordPress a Great Platform for Email Campaign?
One of the best ways to find out what people think and feel about your products or services is to send out an email, and the responses’ insights will help you do better marketing and generate more sales.
So, before we dive into the details, you might wonder why we need to use WordPress plugins for email marketing rather than traditional tools and which plugins would be good to start with.
WordPress’s built-in features and plugins make email marketing easy. This tool can enhance your email marketing efforts compared to other services. So, at this point, you might have a question, what are WordPress plugins’ main benefits?
I. Easy to start
The idea behind WordPress plugins is that they are easy to install and use. Once you’ve chosen the email marketing plugin you want to use, you can search the plugin library on your WordPress dashboard, search for it, and install it with a few clicks.
After you install the plugin, you can start changing it to suit your preferences. Most email marketing plugins come with ready-made email templates and themes, so you don’t have to start from scratch. You can also add your logo, color scheme, and fonts to ensure your website and business have the same look and feel.
II. Save money
Using a WordPress email plugin to run email marketing campaigns can save money. Many email marketing platforms charge you a fee every month or every year based on how many contacts you have or how many emails you send. With a WordPress email plugin, you don’t have to worry about paying for more connections or sending more emails.
Most email plugins for WordPress are free to download and use, but some premium versions may charge for extra features and support. Even with the paid versions, the price is often less than what you would pay for a separate email marketing platform.
III. Own your data
When you use an external email marketing platform, your email list and data are saved on their servers. This means you don’t have full control over your data, and if you stop using that platform, you may lose your data.
But you have full control over your data if you use a WordPress plugin for email marketing. Your email list and data are stored on your own website. Since you own your data, whether or not you use the plugin is safe.
IV. Auto integration
One of the best things about email marketing plugins for WordPress is that they automatically integrate. An email marketing plugin usually comes with pre-built integrations that can connect automatically with other popular plugins you might have installed on your website. For example, you have an online store built with WooCommerce. In that case, an email marketing plugin can automatically integrate with WooCommerce and collect customer information, purchase history, and other data to help you make targeted email campaigns.
V. WordPress dashboard
The admin panel of your WordPress website is called the WordPress dashboard. It lets you manage and control all aspects of your website, such as adding content, making adjustments, and enabling it to function properly. One of the best things about using an email marketing plugin for WordPress is that it is built into your dashboard. This means you can run your email marketing campaigns, keep track of how well they are doing, and look at data from the same platform you use to run your website.
5 Quick Steps to Follow to Run a Successful Email Campaign in WordPress
There are a thousand ways to fail in an Email campaign, but the only way to succeed is to follow these five easy steps to run a successful Email campaign in WordPress.
Step 1: Collecting leads
Before starting your first email campaign, you must create at least one mailing list of your target audience profile. Here are some tips that will help you start your first email list. Use these ideas as part of your marketing campaign.
I. Call to action button
A call to action (CTA) button is an image on a website that tells the user to do something specific, like sign up for a newsletter or buy something. With an email marketing plugin for WordPress, it’s easy to add a CTA button to your site to collect email addresses and build your email list. A call-to-action (CTA) button on your site can get people interested and get them to act.
II. Information forms
Set up a form that works with the Plugin and put it on your WordPress site’s pages so visitors can submit the information you need, including their email addresses. It’s a great and simple way to determine how many people would like to get your emails.
III. Use social networks
Setting up polls and surveys to get user feedback and ideas is a good way to use social media for email marketing. By offering a reward or incentive for taking the poll or survey, you can get people to give you their email addresses, which you can add to your list of people who want to hear from you. You can use social media to promote your email list and encourage users to sign up.
IV. Ask people
Directly asking people for their email addresses is an easy and effective way to get email addresses. You can ask them on your website, through social networks, or in person at events. If you have a good connection with your audience, they may be more likely to give you their email addresses.
When you ask people for their email addresses, you should be clear about why you want them and what they can expect to get from you. For example, let people know if you have amazing content or discounts. You should also ensure subscribers that their data will be kept safe and not shared with third parties.
V. Request comments
Users like being asked how products or services meet their expectations. Customers feel valued when requested. To encourage engagement, you can embed a Google Reviews WordPress plugin with a “Call To Action” button. You can also invite the audience to email their opinion to get their email addresses and feedback on improving your services.
VI. Organize a webinar
A webinar can be a good way to get new people to visit your website and get their contact details. A webinar is a live, online seminar or presentation where you can talk to people in real-time. By advertising your webinar on your website and through social media, you can bring in people who are interested in the topic you are talking about.
You can share helpful information, tips, and deep insight about your business or industry during the webinar. This will not only show that you are an expert in your field, but it will also make people more likely to keep in touch with you after the webinar is over.
VII. Create newsletter
If you have multiple social media accounts, you can make an exciting newsletter and post it on your website and other accounts. This newsletter might have a sign-up page where you can put in your first email addresses.
Step 2: Know your goals and email types
Setting goals is the first step in all good marketing; email marketing is no different. Think about what you want to achieve before you start an email marketing campaign. Among the most common goals of an email marketing campaign are:
I. Welcome new subscribers
When someone signs up for your email list, you should thank them and make them feel welcome. A great way to do this is to send a welcome email. Studies have shown that welcome emails are likelier to be opened and clicked on than others.
In the welcome email, you can tell new subscribers about yourself and your business and tell them what to expect from your emails. You can also give them links to your website and your social media platforms and ask them to join there.
II. Boosting engagement
Increasing engagement is an important part of email marketing, and there are many ways to do it. For example, you can make your emails more personal by using the subscriber’s name or other relevant information, like their location or purchase record. This can make your emails more useful to the person who gets them and make them more likely to interact with your content.
Putting eye-catching pictures and videos in your email messages is another way to get people to pay attention. This help breaks up long blocks of text and makes your emails look better and more enjoyable to read.
III. Promoting existing subscribers
Giving subscribers something they’ll value will keep them happy, like giving them exclusive content like an e-book, webinar, or special discounts or deals on your goods or services. This will show them that you care about them and keep them interested.
Also, asking your subscribers for feedback through surveys or polls can make them feel valued and heard. Sending personalized messages to your subscribers according to their interests, preferences, or actions can keep them engaged and increase the likelihood that they will stay with you.
IV. Re-engaging subscribers
An important part of email marketing is contacting subscribers who have not been active recently. Some subscribers will naturally lose interest in your business or need to remember it over time, so trying to get them interested again is important.
This can be done by sending personalized messages with special deals, discounts, or original content. You can also send them a survey to find out why they’re no longer interested and how you can enhance your email marketing approach. Re-engaging subscribers can help you get more people to click on your email campaigns, reduce the number of people who unsubscribe, and, in the end, get more conversions.
V. Segmenting your subscribers
When you segment your subscribers, you put them into smaller groups based on their age, gender, interests, behavior, and what they have bought in the past. By doing this, you can make email campaigns more applicable to each group of subscribers and more targeted to them. This can lead to more engagement and conversions.
You can also use segmentation to find subscribers who need to do something and send them re-engagement campaigns to get them back. By dividing your subscribers into groups, you can make your email marketing campaigns more successful and productive, get more conversions and engagement, and establish stronger connections with your subscribers.
Here, point to be noted …
Setting goals keeps you focused on what you want to accomplish and lets you see how well your email marketing campaigns are doing. You can make goals that are clear and easy to measure for factors like open rates, click-through rates, and conversions. By keeping an eye on these metrics, you can evaluate how well your advertisements are doing and make adjustments to enhance the results if you need to.
Step 3: Creating email campaign
Once you know your goals, email type, and audience, you can start to plan your email marketing campaign. You will need an attractive design and layout to get people’s attention and get them to sign up. When making your email campaign, ensure the emails are helpful, interesting, relevant, and sent at the right time.
I. Choose your plugin tools
You can choose any of your favorite email campaign plugins, such as FluentCRM, to create your email from a different template. Once you have a plan for your emails, you can start writing.
II. Creative subject line
The subject line is a good place to start for any successful email marketing campaign, as it is a key part of getting people to open and click on your emails. Like the headline of your blog post, the subject line of your email must grab people’s attention and make them want to read more. Furthermore, you only have a few words to make an impression in the subject line, especially on mobile displays, so you must be creative to include the most essential elements at the beginning.
III. Write the copy
Make sure to start your copy with a hook point that will get people’s attention. Email marketing copy should be short for the best results, and you shouldn’t try to sell your product too soon. You want people to be comfortable before anything else. Research shows that emails that are personalized are more likely to be read.
IV. Strategy for call to action button
The call to action (CTA) is the last part of your email marketing copy. Your CTA is the one thing you want people to do after reading your email more than anything else. Most email marketing copy has more than one call to action. You don’t want to sell to readers too soon, but there will probably be a call to move near the beginning, middle, and end. The best calls to action are brief and easy to understand. If your copy is good, your audience will click your link for further engagement.
V. Email marketing design
Your emails need to look good in email marketing campaigns. If your emails don’t look good, it can make people stop reading and negatively impact your brand. Many people read emails on their mobile devices, so it’s essential to use a responsive email template that adjusts the size of your email no matter what device people use to read it.
It’s best to have more text than images in your emails. It can make your email look nicer, but some people disable the image option, so your email needs to be good even if they can’t see the images.
Here’s a tip ….
Don’t put important information in images because it makes your email hard to read for some people. Also, use “alt tags” to describe the images, so people know what they’re supposed to see, even if they have turned off the image option. A good description might convince them to turn images back on, making your emails look even better.
Remember not to send too many emails to your subscribers, or they might mark them as spam. Keep your email subscriber list active by trying to get inactive subscribers interested again or removing them if that doesn’t work. It’s better to have fewer active subscribers who open and click your emails than many inactive ones.
Step 4: Best time for sending emails
A lot of research has been done to find out when the best time is to send an email newsletter. But you may apply this information to help you make a decision when to send your email messages. Some studies show that it’s best to send a newsletter in the late morning, around 10 or 11 a.m. Also, a lot of people check their emails in the evening, especially before they go to bed, so it might be a good plan to send emails between 8 pm and midnight. Usually people check their email messages during breaks at work, so sending email campaigns at 2 p.m. could also work. And if you want to approach a lot of people, you might want to send your email at 6 a.m., since many people check their email as soon as they wake up.
Don’t forget that the best time to send an email newsletter varies based on your business, the people you’re trying to send it to, and why you’re sending it. Don’t worry if you haven’t figured out the right time yet. These times are just a place to start if you want to get better at email marketing.
Step 5: Track your results
After you send your email campaign, checking how it did is important. WordPress has tools that can help you do that. You can track many things, but the most important is the open rate, click-through rate (CTR), and click-to-open rate (CTO).
Your email should have these results:
- The open rate should be around 15-25%.
- CTR should be higher than 2.5%.
- CTO should be about 20-30%.
These are good numbers for people new to email marketing, but the results may differ for different businesses.
Bonus Tips for Beginners
Here, I’ll give you some bonus tips for using WordPress to make successful email marketing campaigns. These tips will help you take your email marketing campaigns to the next level and get better results for your business, whether you’re a seasoned pro or just getting started.
I. Test your emails before sending
Always test your emails before sending them to ensure everything is working correctly. Check for broken links, typos, and images that are not displaying correctly. Use A/B testing to compare different versions of your emails and see which one performs best.
II. A/B testing
Test different elements of your emails, such as subject lines, sender names, or call-to-action (CTA), to see what resonates best with your audience.
III. Mobile optimization
With more and more people accessing emails on their mobile devices, making sure your emails look good and are easily navigable on mobile is crucial.
IV. Experiment on timing
Experiment with different sending times to see when your audience is most engaged, and send your emails at that time for maximum impact.
V. The power of visuals
Adding images and videos to your emails can make them more visually appealing and engaging, but optimize them for fast loading times.
Use email automation to trigger welcome emails, cart abandonment reminders, or other personalized follow-ups based on subscriber behavior.
VII. Customer feedback
Ask for customer feedback and use it to improve your emails. You can use surveys, polls, or other tools to gather information on what your customers like and don’t.
Maintain a consistent look and feel in your emails, from the header and footer to the subject line and content, to build brand recognition and increase engagement.
WordPress Plugins for Email Marketing Campaign
A wide variety of email marketing plugins are out there, making it difficult to choose the right one. To help you, I’ve compiled a list of six plugins that you should check out.
FluentCRM does more than just send emails. It also has tools that make marketing more manageable and helps keep track of customers.
Features & integrations
With FluentCRM, you can keep track of information about your customers, send them emails, and see how well your email campaigns are doing. It has many features that make email marketing easier. Some of the features include:
- Capturing leads automatically
- Dividing your contacts into groups
- Managing mass emails
- Creating email marketing automation funnels
- Using advanced applications like dynamic segmentation, custom contact fields, email sequences, and automation funnels with conditional control
FluentCRM also works with popular WordPress plugins like WooCommerce, Memberpress, and LifterLMS. This makes it easy to collect information and keep track of your marketing efforts.
The basic version of FluentCRM is free and can be downloaded from WordPress. However, you’ll need to use an external email service to send your emails. FluentCRM Pro has more advanced features and integrations. The price for FluentCRM Pro depends on how many websites you want to use it on:
- Single Site License: $129/yr
- Five Site License: $249
- Fifty Site License: $449
HubSpot is a company that offers tools for marketing, sales, and customer service. They have a plugin for WordPress that helps you collect leads and communicate with your audience.
Features & Integrations
HubSpot’s platform has a visual interface that allows you to create different types of emails, like newsletters and behavior-based emails. The WordPress plugin lets you make forms and pop-ups to get leads, set up live chat and chatbots, and monitor your business and audience activity. HubSpot integrates with many apps, plugins, and social media platforms, including popular ones like WooCommerce, Facebook, and Twilio.
The HubSpot WordPress plugin is free, but it includes HubSpot’s branding on all forms, emails, landing pages, and live chats. You can get a monthly starter plan for $50 to remove the branding. However, some features are only available with the professional plan, which costs $890 monthly. HubSpot is mainly used by large businesses.
III. Mail Mint
Customers use Mail Mint to easily integrate email marketing into their marketing campaigns, allowing them to sell more. Every aspect of Mail Mint is designed to let you focus on your marketing without interruptions.
Features & integrations
Mail Mint is a tool that makes it simple for people who design marketing funnels to implement email marketing automation. It includes an easy-to-use design that lets you stay focused when collecting leads, creating email campaigns, and automating tasks. It also integrates nicely with WPFunnels, which allows you to plan your funnel pages and automate flows in one location. You may store as many contacts as you need and launch as many campaigns as you like with Mail Mint. It also has real-time analytics and a lot of wonderful email templates.
- The annual plan starts from $59.99 to $159.99, including 60% off for a limited time.
- The lifetime plan starts from $115.99 to $799.99, including 60% off for a limited time.
MailPoet is an email marketing tool for WordPress that is also very popular. With MailPoet, you can send emails like broadcasts or newsletters and set up automatic emails. You can also see how your emails are doing. It’s a good choice for blogs or online stores that just need a newsletter and WooCommerce automation.
Features & integrations
MailPoet has a unique feature: it offers a native email-sending service within WordPress. It lets you create forms to collect emails, build your email list, and segment it based on conditions. MailPoet’s email marketing features include automated newsletters, a drag-and-drop email builder, pre-made email templates, and email reporting. It integrates with WooCommerce to customize transactional emails and send emails based on product purchases or cart abandonment.
MailPoet is free on the WordPress repository and allows you to send emails to up to 1000 contacts with their free email-sending service. However, if you prefer a different email-sending service, you can buy the standalone email marketing plugin from the developer.
Prices for the standalone plugin:
- Blogger (1 Site License) – $149/year
- Freelancer (4 Site License) – $249/year
- Agency (Unlimited Site License) – $499/year
SendInBlue is a platform that helps you with marketing and customer relationships. They also have a plugin for WordPress websites that makes it easier to get people’s email addresses and send emails to them.
Features & integrations
One of the most popular and valuable features of SendInBlue is its WordPress email marketing plugin. This plugin makes it easier for businesses to build their email list and use the SendInBlue email-sending service, all from within the WordPress platform.
The SendInBlue email marketing plugin allows businesses to turn their WordPress users into email subscribers by creating and embedding subscription forms anywhere on their websites. The plugin lets companies see their email campaign stats from their WordPress dashboard. The main benefit of the plugin is that it integrates with many WordPress plugins natively, making it easy for businesses to manage their email marketing efforts.
However, the real power of SendInBlue lies in its marketing automation platform. Businesses can segment their email lists, create email marketing funnels, and set up automated newsletters. This platform provides a visual interface that makes it easy for companies to design complex email marketing workflows without coding experience. Additionally, SendInBlue integrates with many apps and platforms, so companies can easily manage all their customer information in one place.
SendInBlue offers a free plan that allows businesses to get started with up to 2000 contacts and 300 emails per day. While this is a great way to get started, more than the daily email limit may be required for businesses with a more extensive email list. In that case, companies can choose the Lite package, which starts at just $25 per month. This package gives businesses all the essential features to grow their email list and send automated emails.
The Newsletter plugin is much more than just a plugin for newsletters. It is a tool for managing email subscriptions, dividing your contacts into groups, and sending automated emails.
Features & integrations
You can collect email addresses through forms, pages, or customizable widgets with a Newsletter. This way, you can build your email list and segment your audience. You can create emails that look great on any device and send automated follow-up emails. The Newsletter plugin can be used to send out automated newsletters on a set schedule. But, it can also be combined with other WordPress plugins like WooCommerce, Easy Digital Downloads, or Facebook to collect leads and send automated emails to new subscribers. The Newsletter plugin also tracks your emails and provides options to restrict content for an increased subscription.
The Newsletter plugin is free. However, you need to use a separate email-sending service. The Newsletter plugin also offers a premium version with more features and integrations. For bloggers with three websites, the cost is $69/year. For agencies with unlimited websites, the cost is $269/year.
If you want to run a successful email campaign in WordPress, here are a few things to consider. First and foremost, ensure that you are targeting the correct audience; you only want to email people interested in your content! Also, make your emails visually appealing and personalize them. Nobody wants to read a boring, text-only email.
Another critical consideration is timing. Experiment with various sending times to determine when your audience is most engaged. You don’t want to send emails when no one checks their inbox! Always test your emails before sending them to ensure everything is working properly.
Don’t worry if you feel overwhelmed – email marketing is a journey, not a destination. It all comes down to experimenting and determining what works best for your brand and audience.
So there you have it, folks, the key ingredients to whip up a winning email campaign in the world of WordPress! If you follow these easy steps, you’ll be on your way to making campaigns that grab your audience’s attention and get real results. So why wait? Get started today and see the magic unfold!”
Got any questions about email campaigns in WordPress or want to share your thoughts? Leave us a comment, and we’ll get back to you as soon as we can!