How to Display Logos Using Different Settings in WordPress

Logos are not just identity for any business, but an endorsement to its’ stakeholders. To clarify, big brand logos not only standout among their own image, but also enhances the strength of it’s partners, users and owners. This is why almost all the websites in the world has a logo showcase section containing various logos to communicate different messages.

Displaying logos can be tricky task for many website owners as they struggle to shape the logos properly or fails to configure the right motion. Especially, if your website is built on WordPress, you may get drowned in various options or fail to customize your style properly. This is why today we will be talking about how to display logos on WordPress websites using a very efficient plugin.

Why Showcasing Logo is Important for Your Website

Let me ask you a question first. What do you notice first when you visit a website for the first time? The answer is of course the Hero section. But how far does your visitors go to see more? According to an Study by Nielsen Norman Group, the first two screenfuls on your homepage gets 73% of user viewability. It explain that it’s best to put things that make your website credible, trustworthy and grab attentions in the part.

So what components can you place in those parts? Hero sections typically contain your identity i.e. title, tagline, latest events and updates. The next part above the fold is typically slimmer and best suited for something related to gaining further attention such as logo showcase.

As mentioned before, out topic today is not designing an entire website but talk about smart placement of logos on your website. However, it is essential to understand why you may need to showcase logos on an optimal place and how they can elevate your website visitor’s experience and trust.

Showcasing different types of logos of your potential customers, stakeholders, affiliates, and more grows trust among users to get assured to explore your website’s content, and it’s an effective way of increasing conversion rate. There are some specific strategies by which you can make the appearance of your logos more eye-catching to the visitors.

Benefits of Logo Showcase on your Website

Although many may question how showcasing logos impact conversion rate? It’s not a directly connected but customers’ psychology impacts your logo display in some ways. Here are some impacts of showcasing logos efficiently on your website.

• Grab Attention: Logos speak for you. They grab quick attentions of visitors and send a clear message without words. For example: if you are running a social media agency, you may list all the social media channels you work on. Or… you can showcase all the logos in a carousel to give your users quick idea which platforms you work with.
• Build Trust: Logos build trust, especially if you emphasize why you are showcasing those logos. If you are a B2B business and you feature your partners or biggest client base on the home page, it will automatically give your potential customers a faith to rely on you.
• User Retention: This is particularly applicable for bloggers or online stores who run most operations on the website. Logo showcase impacts your visitors behaviour, giving them a quick idea which brand you work with so that they go further and explore the items on other pages.
• Boost Conversion: Logo showcase of the website can impact your online stores conversions directly. If you are selling a popular merch on the website and showcase the logo on top, it’s highly likely that the brand-loyal customer base will come to your website and order from your store.
• Increase Traffic: Showcasing logos smartly can lead more visitors to come to your website to seek reference. Similarly, the stakeholders of those companies can also visit your website to find out how you have featured them on your website. It will impact your website traffic overall that will also boost your search engine visibility.

Besides, showcasing logos of your partners also helps you get featured on their websites in exchange impacting your brand awareness. There are many benefits only if.. you do it efficiently. If you don’t, chances are that it will damage your reputation.

We want to help you understand and decide how you can efficiently display logos. Whether to put them above the fold on a slider or keeping them at the bottom in a gallery, we will guide you. Plus, we will introduce a few tools including WordPress plugins to display logos efficiently on your website.

Let’s get the show on the road! 

How to Display Logos on WordPress Using Different Settings

If you are using WordPress to build the website which has powered up around 43% of world’s all websites, you can follow this guideline. Logo Showcase Ultimate Pro is one of the smartest Freemium (Free+premium) WordPress plugins that we will be using to display logos smartly on the website.

As part of the strategy, we will be displaying logos using tooltips, logo auto-resize, and cropping for a more efficiency. Below, we will show you how to display logos using different settings in the logo showcase plugin using different settings. You can download the free version of the plugin from WordPress.org.

Step 1: Upload and Activate the plugin

First, you need to upload the plugin to your website. To do this, head over to the WordPress Admin Dashboard and click on Plugins ➤ Add New. This will take you to the Add Plugins page. Now click on Upload Plugin to upload ‘Logo Showcase Ultimate’.

Right now, choose a .zip format of the plugin by clicking on Choose File. After selecting the file, click on Install Now to install the plugin on your website.

Once you have installed the plugin, it’s time to activate it. Click on Activate Plugin to make the plugin fully functional on your website. 

You have successfully activated ‘Logo Showcase Ultimate Pro’ on your site.

Step 2: Add a new logo with a tooltip

To add a logo, return to the Dashboard Admin Menu and click on Logo Showcase ➤ Add New Logo. It will take you to the Add New Logo page. First, give a suitable title for the new logo in the Add title box. Next, add the new logo by clicking on the Set logo.

Besides, you can write what the logo is all about in the Short Description. You can also set the logo address in the Logo link box. You also can add tooltip text for that specific logo by clicking Tooltip Text as you want to do how to design a logo using the tooltip. Lastly, click on the Publish button.

Using this process, you can add an unlimited number of logos.

To see where your newly created logos are stored, click on Logo Showcase ➤ All Logos. This will take you to the Logos page.

Step 3: Generate a new shortcode for logos

With this step, you will learn to generate new shortcodes for logos. To do this, return to Admin Dashboard and click on Logo Showcase ➤ Shortcode Generator ➤ Generate New Shortcode. 

Now, you are on the ‘Generate New Shortcode’ page. Next, add a title for this ‘Generate New Shortcode’ page in the Add title box. This page contains shortcodes and different settings options like General Settings, Carousel/ Grid Settings, and Style Settings. 

Each setting includes different options to make the logo showcasing experience more advanced and eye-catching for the visitors.

Shortcodes:

In the Shortcodes option, You can use the automatically generated shortcode to display your logos in the Shortcodes option. All you need is to copy and paste the shortcode to any post or page you like, and your favorite logo will automatically be displayed on the slider.

General Settings: 

There are two different layouts for you in general settings: Carousel and Grid. These layouts define how your logos will appear in the slider. You can specify the number of logos displayed in the Display Total Logos option. There is an option to ‘Show/Hide‘ the carousel or grid title. In Logo Type, you can display logos based on the latest published, older published, random, ascending and descending order, category, ID, etc.  

In general settings, there are options to customize logo images beautifully.

Carousel Settings:

In Carousel settings, you get 16 pre-designed themes. There are also buttons to customize Auto Play, Repeat Logo, and Stop on Hover options. Moreover, you can define how many logos you want to show on different devices. Also, there are slide customization options for you. There are other numerous features in it.

Grid Settings:

Grid settings offers 8 different pre-designed themes for you. You can customize Columns and  Pagination. 

Style Settings:

In both carousel and grid style settings, you can customize options like ‘Image hover effect’ and tooltip in multiple ways to display logos more attractively.

Step 4: Display logos using a tooltip

To display logos with a tooltip, suppose you choose Logo 4. Now, go to that particular logo page and write what the logo is in the Tooltip Text box. Next, click on the Update button to save the changes. You can add a tooltip in all other logos using this same process.

Logos with Tooltip

Step 5: Display logos using auto-resize and crop option

To display all of your logos in the exact cropping, go to General Settings and click YES on Image Crop. After that, set Image width and Image height so that all the logo images will be cropped in the same size.

Lastly, click on Update to save all the changes you made on your logo showcase plugin.

That’s how you can display an unlimited number of logos by cropping and auto-resizing them using the logo showcase plugin.

Finishing Off

Making logos eye-catching to your users is the ultimate motto to display logos on your website. There are multiple ways to perform this task. Among them, having ideas on how to display multiple logos using different settings options can be effective. To understand logo showcase plugin better, navigate to the Logo Showcase documentation section and read the articles explaining various features.

We hope the guideline above has helped you by showing you an effortless way of making your logo displaying experience more dynamic. How much did you get benefitted from today’s article? Share your experience in the comments section below.

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