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How to Add Alt Attributes to Images in Elementor

How to Add Alt Attributes to Images in Elementor

Images may be worth a thousand words, but it’s the fusion of words and visuals that truly sparks the imagination. They can weave a tale, offer context, or add an air of mystery, all in a single glance. So let your customers’ eyes feast on the images of your products, but let their minds be swept away by the story behind them. When language and image unite, the possibilities are endless, and the result is pure magic.

Because imagery is the ultimate key to unlocking your message’s potential and showcasing your product’s charm. But why stop there? With the strategic implementation of alt text, you can easily turn your visuals into a search engine like Google’s best friend. That’s where the magic of alt text comes into play. 

Well, we are talking about adding alt attributes to images in Elementor. However, adding alt text in Elementor is slightly different and a little bit tricky, unlike WordPress where users can do it in a flash. 

In this article, we will walk you through the tunnel of how to add alt attributes to images in Elementor. So, without further ado, let’s play big with the topic. But before moving further, let’s know what alt text means, actually. 

What Does Alt Text Mean?

How to Add Alt Attributes to Images in Elementor- What does alt text mean?

Alt text, short for “alternative text,” refers to a description of an image or other non-textual element on a website or other digital media. The purpose of alt text is to provide a textual description of the content of an image or other non-textual element, in order to make it accessible to people who are visually impaired, or who are using a screen reader or other assistive technology to navigate the web. 

Alt text should be descriptive and convey the essential information that the image or non-textual element is intended to convey. For example, if an image is a photograph of a bird, the alt text might be “ A cuckoo sitting on the branches of a banyan tree” rather than simply “bird.” 

How Alt Text to Images Benefit Your Business Websites?

How to Add Alt Attributes to Images in Elementor- Benefit of Alt text

Alt text (alternative text) is a brief and descriptive text used to describe an image on a web page. Alt text is important for accessibility, as it helps people with visual impairments understand what an image is depicting. But alt text also has many benefits for business websites that go beyond accessibility. Here are some of the ways alt text can benefit your business websites. 

Improve SEO

Relevant and descriptive alt text increases the chances of images appearing in search results for relevant keywords, improving website SEO. Adding informative alt text not only makes websites more accessible but also boosts visibility and potential traffic. Hence, including concise and descriptive alt text for each image is highly recommended for maximum SEO benefits.

Increase accessibility 

With the proper use of alt text, you can empower users with visual impairments to comprehend the information conveyed through images, ultimately enhancing the accessibility of your website to a more diverse audience.

Better user experience 

Alternative text (alt text) can enhance the user experience of your website by aiding users with limited internet speeds or disabilities that prevent them from viewing images. By providing alt text, you can help these users understand the content of your website, thereby keeping them engaged with your website.

Legal compliance 

Alt text is a crucial component of website accessibility and is required by the Americans with Disabilities Act (ADA) and other laws that promote inclusivity. Alt text serves as a textual description of images, allowing users with visual impairments or other disabilities to understand the content of images. Failing to provide alt text can result in legal repercussions, including lawsuits and penalties.

Improve social media sharing 

By incorporating descriptive alt text to the images on your website, you can significantly enhance their shareability on various social media platforms and consequently, increase their visibility. This is because alt text is typically utilized as the default description when an image is shared by someone on social media.

How to Add Alt Attributes to Images in Elementor- Easy & Effective Steps to Follow

Alt attributes, also known as alt tags, are an important part of optimizing your images for accessibility and SEO. In Elementor, you can easily add alt attributes to your images by following these steps. 

Step-1. Open the page or post you want to edit in the Elementor editor 

How to Add Alt Attributes to Images in Elementor- Page opening

Step-2. Drag and drop the Image widget onto the page where you want the image to appear.

Step-3. In the widget settings, select the image you want to use by clicking the “Choose Image” button.

How to Add Alt Attributes to Images in Elementor- Choose image button

Step-4. Once you have selected the image, scroll down to the “Alternative Text” field.

How to Add Alt Attributes to Images in Elementor- Scrolling down to the alt text field

Add your alt text to the field. The alt text should be a brief, descriptive text that explains what the image is about. Alt text is important for accessibility, as it helps people who use screen readers understand what the image is. If you want to add a title to your image, you can also do so in the “Title” field.

Once you have added your alt text and title, click the “Update” button to save your changes. That’s it! Your image now has alt text, which will make your website more accessible and help your content rank better in search engines.

Best Practices for Writing Alt Text

Writing compelling alt text is important for ensuring that people with disabilities can access and understand the content on your website. Here are some best practices for writing alt text: 

i. Be descriptive 

Alt text is an important element for images on websites and should accurately describe the content of the image. Rather than using vague phrases like “Image” or “Photo,” alt text should be specific and provide useful information about the image. It’s essential to choose descriptive and meaningful words to convey the message of the image.

ii. Keep it concise 

The alternative text should be brief and straightforward, typically limited to 125 characters or less and consisting of 10-15 words or fewer. This helps to ensure that it is clear and easily understandable.

iii. Avoid redundancy 

Don’t repeat the same information that is already present in the surrounding text. Alt text should provide additional information about the image, not repeat what has already been said. Otherwise, it will be an unhealthy practice.

iv. Be mindful of the context 

Consider the context in which the image is presented and use alt text to provide information that is relevant to that context. For example, if the image is part of a chart or graph, the alt text should provide the data and meaning of the chart. 

v. Use proper grammar 

Alt text should be written in proper grammar and sentence structure. Avoid using fragments or incomplete sentences to ensure a flawless move on the text.

vi. Don’t include non-essential information 

Alt text should only include essential information that is relevant to the content of the image. Don’t include non-essential information, such as the file format, image size, or the fact that it’s a photo. 

vii. Be sensitive to tone 

Consider the tone and mood of the image, and use alt text to convey that to people who can’t see the image. For example, if the image is a somber photo of a war memorial or something that depicts sadness, the alt text should reflect the solemnity of the image. 

viii. Test your alt text 

Make sure that it is effective by testing it with a screen reader or other assistive technology. This will help you ensure that the alt text accurately conveys the content of the image. 

N.B. By following these best practices, you can ensure that your alt text is effective and helps people with visual impairments to access and understand your website content. 


Adding alt attributes to images in Elementor is not only crucial for optimizing your website for search engines but also for making it more accessible for users with disabilities. By including descriptive and relevant alt text, you can help search engines understand the context and content of your images, and provide visually impaired users with a more meaningful experience.

Elementor provides an easy and intuitive way to add alt text to images on your website, whether you are working on a new page or updating an existing one. By following the simple steps outlined in this guide, you can ensure that your images are properly labeled and accessible and that your website is optimized for both search engines and users.

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Written by

Md Hamim Khan

Md Hamim Khan is a man of letters who puts up his hands for technical content writing at wpWax. He loves to keep himself engaged in playing cricket & chit-chatting with friends, family, and colleagues in the time when he leaves out of work.

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