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Google Core Web Vitals

Understanding Google Core Web Vitals: How to Optimize Them for WordPress

The Core Web Vitals are the most important metrics for any website. These are the metrics that tell us if a website is performing well or not. The Core Web Vitals include Page Views, Bounce Rate, Average Time on Site, and Pages per Visit. Other metrics can be used to monitor a website, but these four will show you the most important aspects of your site’s performance.

As there is no one-size-fits-all solution for what makes a good site, it’s best to find out which metrics work best for your site and optimize them accordingly. Web Vitals are the metrics that indicate how well a website is doing. These metrics can be used to improve a website’s performance, which will in turn help it rank higher on Google.

Furthermore, some of the Core Web Vitals include Page Load Time, Bounce Rate, and Time on Page. These metrics are essential for any website owner to monitor and optimize their site according to the needs of their audience. Core Web Vitals is a web analytics tool that helps in measuring the performance of websites. It provides metrics to measure the performance of the website in terms of traffic, conversion rates, and engagement.

What you’re getting out of the article –

What is the Core Web Vitals?

The Core Web Vitals are a set of key performance indicators (KPIs) that Google uses to measure the health of the web. They include factors such as page load time, site speed, and mobile friendliness. By tracking these metrics, Google can identify problems and trends on the web and take corrective action.

The Core Web Vitals are an important part of Google’s overall strategy for promoting a healthy web. In addition to tracking the KPIs, Google also provides tools and resources to help website owners improve their performance. Some of these tools include the PageSpeed Insights tool and the Mobile-Friendly Test. Google updates the Core Web Vitals regularly to reflect changes in technology and user behavior. The latest update was in May 2016, when Google introduced Mobile-Friendly 2.0.

The Core Web Vitals dashboard has been designed for marketers and business owners to measure their website’s performance. It provides a detailed analysis of your site’s performance and offers insights into how to improve your website’s visibility for better conversions. This section will talk about the Core Web Vital metrics that help you track your site’s progress as well as its potential areas for improvement.

Types of Core Web Vitals

Google core web vitals are the essential services that a website needs to function. They are the key services that Google looks for when determining a website’s ranking. If your website is missing any of these key services, your ranking will suffer. There are several types of core web vitals you can have to consider.

The first core web vital is a functioning website. This means that your website has been set up correctly and is online. The second key service is good content. Your website must have high-quality, relevant content that engages your audience. The third service links from high-quality websites. These links help to show Google that your website is trustworthy and authoritative. The fourth service is social media engagement. Your website must be active on social media and engage with your audience. The fifth service is mobile-friendly design. Your website must be easy to use on mobile devices or you will lose traffic.

But fundamentally, three Core Web Vitals are used to measure the performance of websites. Let’s have a take a look at them.

Largest Contentful Paint (loading performance) | Core Web Vitals

Loading time is a key factor in user experience, and Google has confirmed that site speed is a ranking signal. The Largest Contentful Paint (LCP) metric measures how long it takes for the most meaningful content on your site to load. This includes text, images, and scripts.

The LCP metric can be used to measure the performance of different types of core web vitals. For example, you can use it to compare the loading times of different page templates or track the progress of optimizing your website’s images. The LCP metric is available as an open-source Chrome extension. You can use it to measure the loading time of any web page, including pages on your own website.

If you’re wondering what a good LCP time is, here are Google’s thresholds:

  • Good – Less than or equal to 2.5 seconds
  • Needs Improvement – Less than or equal to 4.0 seconds
  • Poor – More than 4.0 seconds.

Cumulative Layout Shift (visual stability) | Core Web Vitals

CLS is a metric that measures how much your site’s content shifts or moves around as it loads. This metric is important because it can help you determine how well your page is performing and identify any potential problems. There are three different types of core web vitals: static, cumulative, and interactive. Static content doesn’t change when you load the page, cumulative content shifts as the page loads, and interactive content changes when you interact with it.

Each type of core web vital has its own benefits and drawbacks. For example, static content is easy to measure and understand, but it can be boring and unengaging. Cumulative content is more engaging, but it can be harder to measure and understand. Interactive content is the most engaging, but it can also be the most difficult to track and measure.

Here’s how Google defines the CLS scores:

  • Good – Less than or equal to 0.1 seconds
  • Needs Improvement – Less than or equal to 0.25 seconds
  • Poor – More than 0.25 seconds.

First Input Delay (interactivity) | Core Web Vitals

First Input Delay (FID) is a metric used to measure the time between when a user interacts with something on your page and the time they see feedback. FID is important because it can help you identify and fix any delays that might be causing users to lose interest or leave your page.

There are three main types of FID: Element, Document, and Total. Element FID measures the time it takes for an individual element to respond to user input. Document FID measures the time it takes for the entire document to respond to user input. Total FID measures the total amount of time it takes for all elements on the page to respond to user input. You can use FID to improve your website’s performance and make sure that users have a good experience when interacting with your pages.

Here’s how Google defines FID scores:

  • Good – Less than or equal to 100 ms
  • Needs Improvement – Less than or equal to 300 ms
  • Poor – More than 300 ms.

These three measures are important because they affect how users perceive a website. If a website’s loading time is slow, or if its pages keep shifting around on the screen, it can be frustrating for users.

Google Core Web Vitals Metrics

Core Web Vitals metrics are a set of metrics that are used to measure the health of a website. There are a lot of metrics that one can use to measure a website’s performance, but there are a couple of things that we will focus on in this section.

An organization’s website is the key public-facing interface to its products and services. It’s critical to ensure that the website is performing well and meeting the needs of customers and potential customers. There are a number of core web vitals metrics that can be used to measure the health of a website. Of all the metrics, Traffic, Engagement, and Conversion are the most crucial to measuring.

Let’s start with the traffic.


One such metric of core web vitals is web traffic. This can be measured by counting the number of unique visitors to the site, as well as tracking page views, visits, and other engagement metrics. Website performance metrics such as page load time and time on site are also important to track in order to ensure a good user experience.

Traffic is one of the most important Core Web Vital Metrics. The amount of traffic your website receives can tell you a lot about how successful it is. If you have a lot of visitors, it means that your site is doing something right and people are interested in what you have to offer. If you don’t have many visitors, then you need to work on improving your site so that more people will come to see it.

Traffic is also a good indicator of how well your website is performing overall. If the number of visitors goes up or down, it can tell you whether or not your site is meeting the needs of its audience. Traffic can also help you determine which aspects of your site are most popular and which ones need improvement. Overall, traffic is an important metric that should be monitored closely in order to gauge the success of your website.


Engagement is one of the key Google core web vitals that can determine the success or failure of a website. There are many factors that contribute to engagement, but some of the most important include usability, design, content, and functionality. If any of these are neglected, it can lead to a decrease in engagement and a loss in potential customers.

That’s why it’s important for businesses to focus on creating an engaging website that is easy to use and provides valuable content. By doing so, they can ensure that their site is providing a good user experience and keeping visitors engaged. In turn, this can lead to increased sales and better ROI.


Another key metric of core web vitals is conversion rate, which measures how many people who visit the site end up taking desired actions such as making a purchase or signing up for a newsletter. Conversion is a key web metric that is often overlooked. Focusing on increasing conversion rates can have a big impact on the success of a website. There are several core web vitals that should be monitored to track and improve conversion rates. The first core web vital is traffic.

Tracking website traffic can help identify which marketing campaigns are working and which ones need improvement. The second core web vital is engagement. Measuring user engagement helps determine how interested users are in the content and whether they are taking action on the website. The third core web vital is usability. Making sure that the website is easy to use and navigate will help keep users engaged and increase conversions.

Here are a couple of metrics of core web vitals to consider:

Number of Requests: The number of requests that were made when loading the webpage. This metric can be used as an indicator of how much data is being loaded with each request and how large the file sizes are on your site. It’s also important because it can affect your website’s

Page views per visit: This metric measures how many pages a visitor has viewed on your site in one session. If this number is low, then it could mean that visitors are not clicking through to other pages on your site.

Bounce rate: This metric measures how many visitors who come to your site only view one page and then leave without navigating through any other pages on the site. It is an indicator of whether or not visitors find what they want on your site quickly enough to keep them engaged with it.

Pages per visit: This metric measures how many pages each visitor views on your website in one session. If this number is low, it means you don’t have enough visitors to your website.

All websites, regardless of size or industry, should take the time to measure their website performance. Measuring a website’s performance is important for all types of sites. It’s important for big and small companies alike because it helps them understand how their users are interacting with the site.

Do Core Web Vitals Affect SEO as a Ranking Factor?

Yes, Core Web Vitals are a common ranking factor at Google. Furthermore, Google’s web dev offers provides guidance on improving your LCP, FID, and CLS, in order to improve both your customer’s experience and your ratings. Moreover, Core Web Vitals evaluate the following traits of a website and prioritize the site in rankings based on the quality of these traits. Here take a look at some of them:

1. Domain Authority (DA)

DA is a metric that ranks websites based on their authority; the higher your DA, the more authoritative your website would be. Domain Authority is calculated from multiple factors, including quality content, quality backlinks, social media engagement, domain age, etc. This is a web-based metric that is calculated based on the number of backlinks pointing towards your site from authoritative sites across the web. The higher DA, the better, assuming all other factors are equal.

However, this metric has recently been under fire, considering it was added without any clear explanation as to how it is calculated. In essence, it serves as a “quick look” at whether or not your website is getting good links from high-authority websites, but it does not take into account internal link structure and quality, which can have a greater impact on rankings.

That being said, if you are trying to get a large number of links from high-quality domains, then DA may be useful. But otherwise, it should not be relied upon as the sole factor for determining your overall ranking. A domain authority (DA) measures how authoritative your website is compared to other websites on the internet. A higher DA indicates that your website is more authoritative than others.

2. Page Rank (PR)

Page Rank is Google’s proprietary algorithm that assigns a value between 0 and 10 to each page on the internet. PR is used to rank pages based on their authority and trustworthiness. To put it simply, the more PR your page has, the better. A lower PR means Google considers your page less trustworthy and thus likely ranks it lower. PR is often confused with domain authority, but they are different metrics with different purposes. While DA helps determine the quality of a link, PR measures the authority of a specific page.

3. Time On Site (TOS)

Time on site refers to the average time spent on a single webpage. This is an excellent metric for measuring the success of a business, and it is typically used to evaluate online stores, product catalogs, and eCommerce websites. If visitors stay on a page longer than expected, it indicates that potential customers enjoy what they find there and would like to return. Conversely, if visitors leave a page after only a few seconds, it could mean that you need to improve your content, navigation, or overall experience. TOS is a great way to measure the effectiveness of your marketing efforts.

4. Link Count (LC)

The link count of a page is the total number of links pointing back to a specific page from other websites. When people click on those links, they go to other websites just like yours. A high link count means that many sites have linked to you, which can be seen as a sign that potential customers trust your brand.

5. Page Trust Score (PTS)

Page trust score measures the quality of a page or website. PTS is calculated based on the number of backlinks pointing to a webpage. When people click on links they read about the topic of interest, this makes websites trustworthy and credible. Websites tend to rank higher if they receive more backlinks from reputable sources.

6. Page Load Speed (Pageloadspeed)

Page load speed refers to how fast your website loads after someone clicks on a link to view it. Most users are no longer willing to wait. They expect a page to load almost instantly. If you want to rank higher on search engine results pages then make sure that your web pages don’t take too long to load. You can do this through a few different methods. First, test your site’s loading time using tools like GTMetrix and Pingdom. Next, if you find that your site isn’t performing well, then try implementing some of the suggestions below.

This is a metric that has recently been devalued due to the proliferation of low-quality backlink profiles. However, it still plays a role. If one of the links from a reputable domain points back to your site, then Google considers it to be a vote for your site. This doesn’t mean you’ll get ranked any higher than other sites with fewer backlinks pointing to them, but at least they will count towards your reputation score.

Try not to focus solely on getting backlinks – instead, look into what types of content people are linking to, and use your data to better understand who is referring traffic to your site. Use SEMrush’s Keyword Intelligence tool to find relevant keywords associated with these domains. You should strive to get backlinks from high-quality websites. Don’t just rely on Google, but try to get high PR sites to link to yours.

If a good number of websites link to your site, then it means that these other websites think highly enough about your work to share your content with their own visitors. Don’t worry – Google gives preference to authoritative websites over those that simply link to yours. But don’t ignore the power of having a strong network either!

Here are more things to consider:

Keywords – Make sure you use keywords strategically throughout your content. Keep them in the first sentence and title tags of each web page. Also, include them in the URL, and make sure they’re not too common words. This helps crawlers better understand what your site is about.

Internal Links – Use internal links to connect related information. These help Google know what other sections of your website are worth indexing.

Site Speed – Sites with fast loading times tend to rank higher than slow ones. Make sure your site loads fairly quickly and has a good compression ratio.

Content Quality – Your content needs to be unique, informative, and valuable to users. Try to avoid creating content that’s just thrown out there; it won’t do much for your SEO.

On-Page Optimization – The first step in any SEO campaign should always begin on the website. To fully optimize your site, you need to go through each page of the site and make sure that the following keywords are included on those pages:

Meta description tags – The meta description tag has a great impact on how people perceive your site. Google states this is the only element they use as a ranking factor. Make sure yours is descriptive, concise, and unique.

Title Tags – These tags are extremely important and can affect rankings heavily. They appear at the top of search results and have a significant amount of weight. Make sure that these fit the content of the page exactly. If not, consider using a tool like “Word Swag” or other tools that allow you to place keywords into title tags without actually changing them to keywords.

Page URLs – This is where the magic happens! This is the URL that users type into their browser and hit enter. Make sure that the URL makes sense and fits the content of the page perfectly. Try to avoid URLs that include numbers, symbols, slashes, or are too long.

Internal Links – These are links within the same domain (the website you just created). These are best used to connect related pages rather than going straight to another page. Using internal linking correctly can help build authority throughout the entire network.

How to Optimize Core Web Vitals for WordPress

Optimizing Google Core Web Vitals for WordPress can help you improve your website’s ranking and traffic. By following the steps outlined in this blog, you can access the settings of your WordPress website and optimize the web vital metrics that are important to Google. This will help you to understand how your website is performing on a global scale, and make necessary changes to improve performance. As webmasters, it is our responsibility to ensure that our website is performing at its best, and optimization of Google Core Web Vitals is one vital way to achieve this.

To optimize Core Web Vitals for WordPress sites, one must first understand which metrics they need to focus on. This will depend on the type of site they have and what their goals are. In this article, we will discuss the most important metrics for measuring the health of a WordPress website. These metrics are called “Core Web Vitals” and they are:

1. User experience

This is the experience that your users receive when visiting your site. Users want to know that they are going to enjoy themselves when visiting your website. They should feel comfortable, safe, and informed. If your site has poor design elements such as broken links, unorganized navigation, and missing images, your users will turn away from your site. Use tools like Google Analytics to examine the traffic behavior of your current visitors so you can make adjustments to your site to increase user engagement.

2. Site speed

Site speed can affect your site’s usability and conversion rate. It’s one of the core web vitals that needs to consider. This means that slow load times are less than ideal. The typical time to first byte (TTFB) indicates the amount of time between when a visitor lands on your website and when they start loading content—and this has a direct effect on user experience. A faster TTFB can result in higher engagement rates, increased conversions, and overall better results from your SEO efforts.

This means how long it takes a visitor’s web browser to load your website content. A fast site loads faster than a slow one. When someone visits your site they are expecting instant gratification. If you have a slow-loading page then your visitors may leave before they ever get around to reading what you had to say. A quick way to check this is to use the Google search console (google.com/webmasters). You can find the stats that tell you where your site stands and if there are any speed issues. Look at the PageSpeed Insights score to see if there is anything you can do to improve the performance of your pages.

3. Content curation

Your website needs to contain quality content that is useful and interesting to your audience. This is the foundation of any quality blog post. Keep in mind that not all content is created equal. Some people post about their day-to-day activities while others post about a niche subject they are passionate about. Try to identify your target audience and find out what would interest them. Then write about topics relevant to that audience. Make sure that you always include links back to other websites, blogs, articles, etc. People love finding great resources when they are trying to learn something.

4. Page weight

Page weight is how much data is being transferred to the visitor’s device while they scroll through a page. If your pages are too heavy, visitors may leave before completing their task. In addition to slowing down your site, heavy pages can also hurt search engine rankings, especially if your site isn’t mobile-friendly. While Google does not penalize sites for having large amounts of text on the web, its algorithm understands that heavy pages are harder to read and can negatively influence organic traffic.

5. Page size

Your pages should only hold what is necessary to display the content you want them to have. Keep things simple. People are busy these days—they don’t have time to spend scrolling through long pages. If you can keep it short and sweet, people will appreciate it. Your web pages should not take longer than three seconds to load from start to finish. That’s about how much time it takes for a person to blink twice.

The size of the page is measured in kilobytes or megabytes. This metric is closely related to download speed and can affect how long it takes for a page to load. Pages that are too small can cause problems in search engine optimization (SEO) for pages that have a lot of text. If there is a lot of text on your page, try to keep your page size between 1,200-1,500 pixels wide.

6. Database size

The database size refers to how much data is stored on your server. This includes things like images, CSS files, videos, etc. There is no specific limit to what you can store on your server, but make sure that everything stays below 100MB to prevent issues from arising. Having a large amount of space taken up by these items decreases the performance of a website.


The “S” stands for secure. HTTPS adds security to your web pages, ensuring that any information entered into forms remains private. Even though many users don’t notice the difference, if you use HTTPS, search engines will value your site more highly. Additionally, Google prefers websites that use SSL over those that do not.

8. Number of images used

The number of images used in a post can determine whether a blog post ranks high in search engines. While Google doesn’t penalize websites for including images in posts, it does penalize those who use them excessively. As a general rule, aim for fewer than 10 images per article.


WP CLI, or WordPress Command Line Interface, is the command-line version of the WordPress platform. It provides access to many of the core functions that can be used to manage your website through terminal commands.

10. Cleaning plugins

If you have any plugins installed on your site, removing them is often necessary. You want to make sure your theme has no issues before adding additional functionality. If something goes wrong with a plugin, it could affect your entire site, and you don’t want that! Try disabling all of them before testing out one at a time.

11. Disabling third-party scripts

When looking into developing a custom plugin or theme, it’s common to use scripts from other developers. These are usually free and sometimes come bundled with themes or plugins. They might look helpful, but they could also end up being problematic if not properly disabled. When installing a script, make sure to check the box that says “Disable this script”. This way, you can easily find it later and disable it when needed.

12. Error logging

The fewer errors you have, the more likely your visitors are going to stay on your site. Make sure you’re checking and keeping tabs on your error logs regularly. This way you’ll know what errors are occurring and where they are coming from. You can even use tools like Google Analytics to check out where your visitors are coming from and if they’re landing on your pages at the right times.

13. Hosting space usage

Hosting space usage refers to how much disk space your hosting account uses. Make sure you have enough room for any plugins, themes, extensions, media, etc. that you choose to use on your site. If not, you could run into problems down the line.

14. Keep your site secure

Websites are vulnerable to attack from outside forces at any time. This can be anything from viruses, hacking attempts, spam attacks, or even malicious software. Keeping your website secure is paramount to its success and longevity. To achieve this, use a reputable plugin that prevents hackers from gaining access to your site.

Every website owner wants to keep their information secure. That includes personal information, financial information, credit card numbers, etc. Unfortunately, hackers have taken advantage of the internet to steal our data. Many times these attacks happen without us even knowing. To prevent this sort of thing from happening to your site, take the following steps:

i. Change the passwords of all accounts associated with your domain name.

ii. Create strong password policies and train your staff members on best practices.

15. Make sure your site loads fast

The web has evolved over the years into something much faster than what it was originally intended. A lot of the time websites load slowly due to many plugins, scripts, images, etc. that make up the majority of the code on a page. To ensure that your site loads fast, remove unnecessary code from your pages. If possible, try moving some of them to a separate file.

16. Stay tuned!

Make sure to set up auto-updates. Having automatic updates on your WordPress install allows you to keep your site safe and secure while you update it. Most reputable themes come with this feature included already.

Potential Downfall of Core Web Vitals

As digital marketing evolves, Google Core Web Vitals become more important. However, recent changes to the Google algorithm may cause a downfall in their importance. Google’s Search Quality Rater Guidelines are used to help evaluate the quality of search results. These guidelines were recently updated, and now include a section on “core web vitals”. This section includes factors such as reputation, authoritativeness, and trustworthiness of the site.

However, there is some concern that these changes may actually have a negative impact on the importance of Google core web vitals. Some experts believe that the new guidelines place too much emphasis on subjective factors, such as website reputation. This could lead to lower quality search results, as sites with good reputations are more likely to be rewarded than those with poor reputations.

The potential downfalls of optimizing Google Core Web Vitals could include the loss of web page ranking, decreased organic search traffic, and the mistaken belief that optimization has caused the website to lose traffic. The source of this information is a research study by Moz.com.

Summing UP

In conclusion, by understanding and optimizing your site’s Google Core Web Vitals signals, you can help ensure your WordPress site is seen by as many people as possible. This, in turn, can help you achieve your business or organizational goals by optimizing your WordPress website for better search engine ranking and visibility.

Google Core Web Vitals is a metric that helps you optimize the performance of your website on the web. By optimizing it for your WordPress business, you can ensure that your website loads quickly and is error-free which is completely search-friendly. In addition to this, Core Web Vitals also allows you to optimize the settings of your website for better search engine ranking. If you’re interested in optimizing the performance of your website for the better, be sure to check out Google Core Web Vitals and optimize them for WordPress!

Written by

Sazzadul Bari

Sazzadul Bari, an introverted corporate junkie who takes care of marketing at wpWax. He is a passionate marketing geek who loves to craft compelling brand narratives and spearheading innovative marketing campaigns. His profound understanding of consumer behavior, combined with a keen eye for emerging trends, enables him to orchestrate impactful marketing initiatives that drive tangible results and propel organizations to new heights. When he's not drooling over digital marketing, you'll find him enjoying sports, traveling his favorite spots or going through his favorite books.


  • Kala
    December 28, 2022 11:38 pm

    Hey there! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m undoubtedly enjoying your blog and look forward to new posts.

  • Md Hamim Khan
    December 29, 2022 7:44 am

    Here you go: https://twitter.com/wpwaxofficial

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