10 Holiday Marketing Tips for Exclusive Deal Season Like Halloween, BFCM, and Christmas
So exciting and lucrative is the holiday season that many product owners often forget to streamline their holiday marketing strategy to be on the top of the mind of their audience. Sadly, when we are talking about holiday marketing tips, the marketers only focus on a few channels whereas most other ones remain untapped.
In case you are not convinced yet, here is the eye-opening fact by Statista, “The holiday season retails sales in the united states is projected to be $755.3 billion in the upcoming year.” That’s insane, isn’t it? As you are wondering now, all you need to do is to take the advantage of these holidays and ramp up your sales volume like never before.
Obviously, to achieve an edge over your competitors, you need to follow along with some of the industry-practiced proven holiday marketing strategies. In this article, we will be going over some of the most effective holiday marketing tips so that you can make the most out of the holidays like Halloween, BFCM, and Christmas for your business in a befitting manner.
An Important Note for a Successful Holiday Marketing Strategy
Before we move forward to dish out the holiday marketing tips, let us take a look at the following eye-opening statistics on holiday retail sales in the united states from 2000 to 2020:
In an attempt to make a Holiday marketing strategy successful, you can not just wait for the holiday seasons to come. Because generally and certainly, in the case of Holiday Marketing Strategy, you need to plan from beforehand with effective digital marketing tips to capitalize the occasions.
In addition, holiday marketing strategies nowadays have become synonymous with offers, discounts, and coupons, it might be tempting to run frequent offers. But we would like to warn you not to do it all the time. Why? The answer is simple – Because too many offers and discounts corrode the brand value.
10 Holiday Maketing Tips for Successful Holiday Marketing Campaign
A successful holiday marketing strategy depends on executing the following holiday marketing tips:
- Add a Festive Vibe to Your Website
- Give Privilieges to Old Customers
- Arrange Giveaways
- Apply Content Marketing
- Make and Share Video Promotions
- Contact Influencers to Do Influencer Marketing
- Sell in Bundles
- Send Promotional Emails
- Send Offers through SMS
- Run Paid Ads
- Bonus Tips on Holiday Marketing Tips
Let us discuss the best holiday marketing campaign ideas so that you can have a successful holiday season.
1. Add a Festive Vibe to Your Website
Before the holiday season begins, you must add a festive vibe on your website that resonates with the type of festival you are approaching. For instance, if your offers are for Halloween, spice it with some Halloween animation, gifs, videos or backgrounds, or fonts instead of tuning with X-mas tree or Santa Clause. As holiday marketing tips, this sudden change of your website’s appearance will elicit the desire for discounts and coupons on your customer’s mind under the hood.
2. Give Privilieges to Old Customers
Among other holiday marketing tips, it is one of the most effective and proven ones. Giving special privileges to old customers helps you not only establish long time relationship but also maintain it.
For instance, you can email your old customers and subscribers mentioning that you are going to offer special discounts during the campaign but for them, you are empowering them to redeem exclusive discounts (in some cases more than the upcoming discounts) even before the campaign starts.
This way you will be able to make your old customers feel a sense of specialty and exclusivity that you really care about them and treat them with cordiality.
3. Arrange Giveaways
As we already mentioned, giveaways and holiday festivals are intimate with each other. You can arrange giveaways on your website and share the giveaway event on your social media platforms. This will increase audience engagement and thus your business will get greater exposure. While arranging such holiday giveaways campaigns, make sure you are running events like giveaways with Twitter hashtags or Facebook page mentions, etc.
4. Apply Content Marketing
Undoubtedly, content marketing is the central hub of digital marketing. Whether in holiday seasons or in the regular season, you must produce relevant content that provides unique value to your visitors. Content marketing includes creating unique content and pushing them to relevant social media, blogs, and vlogs so that your audience can reach you with a good impression that you are providing them value.
In this regard, you can produce content on product documentation, FAQs, website landing page, blogs, vlogs, Ebook, Whitepaper, and so on. This way, you can get a huge stream of traffic in an organic way, that is, without spending anything.
5. Make Video Promotions
Video promotions are meant to be one of the most important mediums of conveying your message to your audience. According to Animoto:
– video ads were the #1 way consumers discovered a brand they later purchased from.
– 93% of brands got a new customer because of a video on social media.Animoto
Therefore, you can not deny the importance of video marketing, especially during the holiday season marketing campaign. It’s an oldie but goodie approach that leverages your brand value not just your sales while making promotional videos maintain the holiday theme and your branding in a way that’s friendly and helpful. Finally, don’t just publish or show videos, prepare them in high resolution and add a CTA to them.
6. Contact Influencers to Do Influencer Marketing
One of the excellent holiday marketing tips is to contact the influencers in your industry. According to Influencer Marketing Hub, “The majority of brands (59%) have a standalone budget for content marketing, and 75% of them intend to dedicate a budget to influencer marketing in 2021.”
An influencer is just like a wizard who can reach out to millions and sell a huge amount within a blink of an eye. In addition, this sort of marketing is a win-win situation both for your website and for the influencer. That’s because, the influencer can get exposure to your audience, and similarly, you will be getting their audience.
7. Sell in Bundles
This is an awesome holiday marketing tip. In the holiday season, selling your products in bundles or in combos is a great way to increase the AOV or Average Order Value. When sold in bundles with discounts, your customers are very likely to buy them. Why? Because bundled products with discounts deliver greater value and people are always ready to buy them.
8. Send Promotional Emails
Email marketing is still the number one weapon to generate a return on your investment. Here is an amazing fact:
With $40 per $1 spent, email still rules the other media of marketing. Therefore, take full advantage of email marketing in the holiday season.
But remember, you must include an option to unsubscribe from getting promotional emails if you are from the EU countries to comply with GDPR.
9. Send Offers through SMS
SMS marketing is often overlooked by marketers while it is one of the great holiday marketing tips. But it has got the highest open rate. You can capitalize the holiday seasons with SMS marketing.
Done right, SMS marketing can bring you the highest ROI. But be careful of sending too many offers through SMS as too many messages may be irritating. Again, if you are marketing in the European Union, you must keep an option to unsubscribe from getting promotional messages to comply with GDPR.
10. Run Paid Ads
If you want to get instant results in generating revenues, running paid ads will be the best idea. You can show ads on Google for specific keywords, target the audience by configuring demographics on Facebook, YouTube, Instagram, Twitter, Linked In, etc.
While targeting your audience, make sure you are crafting your ads according to the following ratio:
As you can see, Text ads are more effective than product listing ads and video ads. But we will suggest you try all of them out and prioritizing which works best for you as holiday marketing tips.
Bonus Holiday Marketing Tips
- If you have already conducted holiday marketing campaign in the previous years, you can observe the previous data to fine tune your upcoming holiday season deals. Meaning, you can always look back to the areas where you had done great and where you had failed.
- People look for lightheartedness and want to feel gaiety during the holiday seasons. So, holiday seasons are the best time to carry out some good deeds so that everyone appreciates that you are giving back to the community. To this end, you can hook up with a non-profit business.
Putting It Altogether
We have discussed only the most effective holiday marketing tips that you can use to target your customers for the holiday season. But whatever you do, you have to identify the audience you want to capitalize in. These holiday marketing ideas will be helpful for any holiday seasons like Independence day, Labor Day, Halloween, Black Friday, Cyber Monday, Christmas Day, New Year Day, Easter Sunday, and many more.
Plus, you have to prioritize the media we have mentioned here. Meaning, some tips might be useful for a particular business while others might be useful for another business.
If you liked the article, make sure to share it with your friends so that everyone gets benefitted. Finally, don’t hesitate to share your holiday marketing strategy in the comment section below.